The proven answer to tough defenses

Dismantle Stingy Defenses With the Versatile Princeton
Offense Attack

Successfully used for decades by coaches from youth leagues all the way to the Pros:

• Outsmart stronger, faster, more athletic teams
• Feast on layups and open 3s
• Push opposing defenses out of their comfort zone
• Control the tempo to your favor
• Win more games (even without great athletes)

Dear Coach,

Have you ever played a team that had an answer for everything you threw at them on defense?

No matter how hard your players defended, the opponent still got open shots and layups.

Not because they were stronger, faster or more athletic...

But because they executed to perfection.

I want YOUR TEAM to be that team this year.

• Beautiful spacing that opens up lanes for cutting and easy layups
• Reading the defense to relentlessly attack its weak points
• Versatile against any defense your opponent throws at you
• A nightmare for opposing coaches to prepare for
• All 5 players working seamlessly together

And I believe the Princeton Offense is one of the fastest, most reliable ways to get there.

But there are a lot of misconceptions about Princeton....

Ones that keep coaches from ever fully realizing the raw power behind this legendary offense.

We’re going to look at each of these together today to see if and how Princeton will transform your team’s offense and place in the standings.

I’ll also be offering you my full step-by-step program towards the end of this letter...

But don’t skip ahead quite yet...

Because what you’ll learn in the next couple minutes will make you a better offensive coach, I guarantee it.

But we should probably start with an introduction...

Coach Aaron Jennings here.

Hi there! I’m Coach Jennings.

I’ve spent the last 12 years as Head Basketball Coach at Mount Mercy University (7 years with the Women’s team and 5 years with the Men’s team who I currently coach).

In my younger years, I played D-I ball (and ran the Princeton Offense) at Northwestern University under Bill Carmody (’00 to ’03)...

Carmody served as assistant to the legendary Pete Carril (Princeton Head Coach for 30 years and modern-day originator of the Princeton Offense).

So I learned from the man who was as close as you can get to the "horse’s mouth".

And now I’ve ran the Princeton Offense in each of my 12 years at Mount Mercy with great success, including:

• Led NAIA Division I in 3pt FG made and attempted (’18-’19)
• National Championship Appearance in Quarterfinals
• Men’s team averaged over 81PPG last 5 seasons
• 5 players averaging double figures on the same team

And just as importantly, my players absolutely LOVE running this offense.

It’s fun to play, fun to watch and fun to coach.

Why Switch To Princeton?

When I speak to coaches who are considering implementing Princeton, they typically bring up the same handful of challenges with their current offense...

• Predictable sets make them too easy to scout (and shut down)
• Disengagement from players who don’t touch the ball very often
• Players not moving without the ball
• Ball getting stuck on one side of the floor
• Few if any players who can consistently create their own shot

These are all symptoms of playing into the hands of the defense...

Doing what they want your team to do.

But to become a versatile offensive team, you need to take back control...

And you do this with an offensive system that relies on reading and reacting rather than robotically running through the same motions.

The Princeton Offense Crash Course

Princeton is an offensive approach based heavily on:

• Perpetual motion
• Player spacing
• Backdoor cuts
• Screens on and off the ball
• Getting all 5 players involved

When it’s run properly your offense lives on a steady diet of layups and open 3s.

Princeton operates out of 3 "actions": Point Series, Chin Series and Low Series

The central idea in each series is reading the defense and defender to exploit weaknesses.

And the backdoor cut is at the core of almost every read...

Either as the action or as the THREAT of action.

Want To Throw Defenses Into Disarray?
(And Create a Ton of Quality Shots)

Photo by Max Winkler on Unsplash

Start backdooring...

Again and again. Multiple times on every possession.

After a few backdoor layups, you’ll see the cracks start to show up...

Coaches calling timeout, defenders arguing with each other, opposing fans shaking their heads.

Do you know what almost always happens next?

Overcorrection.

You better believe that the opposing coaches often threaten to bench the next guy that gets backdoored.

So the defenders sag and stop pressuring the ball handler and perimeter pass...

Then what?

Test Your Hoops IQ

After a layup, do you know one of the most efficient shots in basketball?

An open 3-point shot (assuming it’s a decent shooter)..

With the defense sagging to protect against the backdoor, you’re now getting consistently open 3s.

But that’s only part of the beauty...

Because remember, most teams prefer to defend aggressively up on the ball.

So when they sag down to stop the back door, they’re out of their comfort zone.

This isn’t what they practiced and it’s not what they’re used to seeing...

And that’s after just ONE wrinkle of Princeton...

Do you see how this strategy puts you back in control?

You’re playing chess, they’re playing checkers.

Sound too good to be true?

Check out this video from the 1996 NCAA Tournament.

Defending champ UCLA was playing unranked Princeton in Round 1 of March Madness.

Here’s how it went down...

Everybody in the gym knew a backdoor was coming...

Everyone at home knew too because the announcer said to watch out for the backdoor...

UCLA’s defense was set...

They had the stronger, faster and more athletic players...

BUT IT STILL WORKED!

The classic piece of Princeton O gave them JUST ENOUGH of an edge against a far more talented team...

Now imagine what it can do for you.

Alright, now let’s shift gears into looking at some of the common misconceptions about the Princeton Offense so I can give you my perspective having used it for years.

Will it only work
with super smart players?

Since Princeton depends so much on reading the defense, high IQ players are a big part of the equation.

But it can get a bad rap as an offense only fit for Ivy League brainiacs.

The truth is Basketball IQ is not something players are born with...

It’s something they develop through experience and proper coaching.

That’s how players start to notice patterns they can use to read and predict the defense.

And unless you have a team full of head-turning athletes...

ANY successful offense you run is going to require high IQ players.

Regardless of where players are starting from a basketball "smarts" standpoint, what’s really essential is you getting them to buy into:

• Willingness to learn and be coached
• Understanding their teammates tendencies
• Unselfish basketball where all teammates are involved

Fast Implementation

When in doubt, start simple.

It does take some time to incorporate every wrinkle of the ENTIRE Princeton Offense...

But it’s not an all-or-nothing situation.

I’ve worked with many coaches who’ve successfully incorporated bits and pieces at a time based on what they knew their team could easily pick up.

This is exactly what I do with my daughter’s 4th grade team when we run parts of Princeton.

You can even run some of the Princeton actions as "quick hitter" set plays to keep the defense off balance.

Ultimately, every coach can tailor the complexity to their specific personnel.

The Truth About 3 Point Shooting

One of the greatest benefits of a well-run Princeton Offense is the abundance of open 3-point shots you’ll get as the defense protects against the backdoor.

But great shooting is not a requirement to see success.

Let me be clear...

Any offense you run is going to run better if you’ve got shooting on the floor.

Shooting draws the defense out and opens up driving, passing and cutting lanes....

And it makes the defense pay for mistakes.

So if your team struggles shooting the ball, making this a focus of your skill development in practice will pay huge dividends...

Regardless of the offense you run.

But there are ways to hide poor shooting within the Princeton Offense.

For example, you’d focus on the Chin Series and attack on the dribble weave.

This creates backdoor situations and options to attack the paint off the flare screen.

Plus, consider that open shots increase your FG %.

Last year, my Mount Mercy squad led D-I NAIA in 3pt FG made and attempted...

And they knocked down 38% of them.

So if your team struggles from deep, simply getting better looks could dramatically improve their shooting.

Aren’t Set Offenses Easy For Opponents to Scout?

Valid question.

After using the Princeton Offense as a player and coach for 15+ years, here’s what I’ve found...

If your set offense means players make robotic moves time after time...

And if all they’re thinking about is "their spot" and their defined next move...

Then yes they’re predictable and ineffective (unless you have uber-talented players)...

But Princeton is in my opinion the perfect combination of freedom and structure.

You’re essentially giving players starting positions in the offense to set them up for success...

And letting them attack the weaknesses in the defense based on their own reads.

There are very few "HAVE TO’S" and a whole lot of options.

Not the "Slow It Down" Offense
It’s Often Accused of Being

Look, a lot of teams use Princeton to control the tempo of the game....

Especially when they’re playing more athletic teams who want to play with pace.

Case in point, Princeton’s 43-41 Tournament victory over UCLA which you saw above.

They knew they weren’t winning an up-and-down game against that UCLA.

If that’s what's going to give you the edge, then use it to your advantage!

But keep in mind... in the 4 years I’ve coached the Men’s team at Mount Mercy, we’ve:

• Averaged 81+ PPG every season
• Had 4 to 5 players per season averaging double figures in points
• Gotten out in transition at every opportunity

I’ve incorporated an Uptempo wrinkle into our Princeton that blends seamlessly into the half-court actions we want to run.

You’ll see more detail on that shortly...

The Fork in the Road...

My goal was to give you a clear picture of how and why Princeton works so well...

Not just for me but for coaches at the youth level all the way up to the pros...

If you’ve made it this far, I’m going to assume you see the beauty in this offense, too.

So what to do from here?

I don’t want to leave you on your own as you try to implement.

I know how powerful this offense can be...

But I also know you have to learn it the right way in order to teach it the right way and see success with your team.

I was lucky to learn from one of Pete Carril’s disciples and now I’m passing that knowledge on to as many coaches as I can...

So I’ve broken down everything you need to know into a simple program...

Introducing…

The Versatile Princeton Offense System with Aaron Jennings

This program is a step-by-step roadmap you can follow to run a highly efficient offense that maximizes the talent on your team and keeps the defense on their toes.

As part of the program, you’re getting:

• 3+ hours of video training
• 80-page E-book with complete diagrams of all plays and drills
• Over 30 plays and wrinkles to the offense for any goal or to counter any defense (including zone)
• 15 Princeton-specific skill development drills to prepare your players to capitalize on opportunities within the offense.

This Offensive System is best suited for high school and college teams (age 14 and higher)...

But you can use it with players as young as 7th grade IF your varsity coach runs Princeton and you want to give them a head start.

And not only will you be running a versatile attack that can create quality looks against any defense...

You’ll also get more out of every player on both ends because everyone feels involved on offense.

• Outsmart stronger, faster, more athletic teams
• Feast on layups and open 3s
• Frustrate opposing defenses who always feel one step behind
• Control the tempo to your favor
• Win more games (even without great athletes)

If you want to level the playing field against powerhouse teams, this is the offense that will do it.

Here’s everything that’s included with the program:

Chapter 1: Introduction

• Keys to success with the Princeton Offense
• Main goals of the Offense

Chapter 2: Overview of the Princeton Offense

• Core concepts and mentalities you and your team must embrace
• When and how to use this offense for max success

Chapter 3: Point Series

• 8 different sets/ plays to run based on different reads
• Proper on- and off-ball technique for max success

Chapter 4: Skill Development Drills for Point

• 5 drills to mimic game speed and game situations so your players execute

Chapter 5: Low Series

• 3 secondary transition sets/ plays to run based on different reads
• Variations to counter different defensive looks
• Additional coaching on player technique and coaching approach

Chapter 6: Skill Development Drills for Low

• 6 drills that make the timing and spacing second nature for your players

Chapter 7: Chin Series

• 4 sets/ plays to take advantage of tough man-to-man defenses jumping to the basketball
• Simple directionals for your players to understand when and how to make the best reads

Chapter 8: Skill Development Drills for Chin

• 4 drills to get your players ready to capitalize on the looks they’ll get in the Chin series

Chapter 9: Transition Into Low

• Seamlessly transition from the fast break into the Low Series
• Coaching on how to maintain the advantage before the defense gets set

Chapter 10: Zone Adjustments

• Make teams pay for playing zone with these tweaks to each set
• Adjustments against 2-3, 1-3-1, and 1-2-2

Chapter 11: Offensive Quick Hitters

• Take advantage of mismatches or cheating defenders
• "Mouse in the house" post ups to target smaller players down low
• Quick layups when the defense is sleeping

Chapter 12: Teaching Progressions and Implementation Tips

• Best ways to implement Princeton with your team for the fastest results
• How to structure practice drills so they translate to success in your offense

Chapter 13: Frequently Asked Questions

• How to handle different looks from the defense
• What to do if you’re not a great shooting team
• How to coach Princeton from the sideline

Chapter 14: Closing Thoughts

Sneak Peek Inside the Program:

What’s a Steady Diet of Layups and Open 3s Really Worth?

Maybe the better question is about time...

Because that’s your most precious resource as the season approaches.

How much time would it take for you to dial this in on your own?

How much trial-and-error with no guarantee of success?

Especially when wins and losses are on the line this season.

Some coaches spend years learning the hard way with their team struggling with inconsistency and inefficiency every step of the way.

Years later, they end up looking back wondering "what if" they had better direction on how to improve.

There’s plenty of amateur information out there...

But do you want to take online instruction from someone with no more than a YouTube degree?

Let’s say your time is worth $50 per hour...

And you save 10 hours by simply following my proven Princeton roadmap (in my experience, you’d save more like 30 to 50 hours )...

$50/ hr x 10 hours = $500 in value AT LEAST.

But of course, the full program won’t cost anywhere near that.

Get Instant Lifetime Access to the Entire Princeton Offense Program for just $79

JOIN NOW
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Test Drive the Program Before You Decide
(60-Day Money Back Guarantee)

We want to put the ball in your court with this offer.

So take the next 60 days to watch all the videos and implement this with your team.

If you aren’t thrilled with the content and certain it’s going to make a major difference in your team’s success this year, we insist on giving you a full refund.

No questions. No hassle. No worries.

Just email us for a prompt and courteous refund.

There’s a reason the Princeton Offense
has stood the test of time.

The Princeton Offense has been working for decades at every level of basketball.

You’ve heard about the legendary college and pro coaches who use it..

But I also run it with my 4th grade daughter’s team with a lot of success.

And it works everywhere in between.

• Beautiful spacing that opens up lanes for cutting and easy layups
• Reading the defense to relentlessly attack its weak points
• Versatile against any defense your opponent throws at you
• A nightmare for opposing coaches to prepare for
• All 5 players working seamlessly together

This program is designed to help you do all of those things and more.

Will it take some work? Of course.

But I believe you will look back at this as the turning point in your coaching career...

When you finally set roots with your signature system...

And became known as the coach your opponents respect, but hate to play against.

My Versatile Princeton Offense program is the blueprint to make that happen.

Click the "Join Now" button below to get Instant Access to The Versatile Princeton Offense With Aaron Jennings.

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To your unstoppable offense!

Coach Jennings