Upcoming freshman

Alan, this is my first year coaching and my 8th grade team recently finished our season. They will be freshman next year with a possibility of 1 or 2 moving up to JV if they work hard. Regardless I may be their 9th grade coach next year and want to introduce them into strength and conditioning for many of reasons. My question is how do I get them to buy into the idea because I can tell most of them are intimidated by the idea of lifting or aren't motivated to do so.

Its hard for me to grasp because I was so motivated and wanted to do anything I had to do to get better and stronger to have a competitive advantage. I dontwant to overwhelm them because many play other sports which I strongly encourage but many think they don't have to work in the offseason to get better.

Thanks
CJ

Sorry this was suppose to be a reply to Allan Steins post!