{"id":364,"date":"2015-12-09T19:38:28","date_gmt":"2015-12-09T19:38:28","guid":{"rendered":"http:\/\/www.breakthroughbasketball.com\/hubershow\/?p=364"},"modified":"2015-12-21T22:48:35","modified_gmt":"2015-12-21T22:48:35","slug":"16","status":"publish","type":"post","link":"https:\/\/www.breakthroughbasketball.com\/podcast\/16\/","title":{"rendered":"#16 Alex Cervasio \u201cSocial Media Madness, A Coach&#8217;s Guide to Survive and Thrive\u201d"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5343\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-364-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/breakthrough\/content.blubrry.com\/breakthrough\/Huber_Cervasio_Final_1.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/breakthrough\/content.blubrry.com\/breakthrough\/Huber_Cervasio_Final_1.mp3\">https:\/\/media.blubrry.com\/breakthrough\/content.blubrry.com\/breakthrough\/Huber_Cervasio_Final_1.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/breakthrough\/content.blubrry.com\/breakthrough\/Huber_Cervasio_Final_1.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.breakthroughbasketball.com\/podcast\/?powerpress_pinw=364-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/breakthrough\/content.blubrry.com\/breakthrough\/Huber_Cervasio_Final_1.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Huber_Cervasio_Final_1.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/breakthrough-basketball-jim\/id1038442051?mt=2&amp;ls=1#episodeGuid=http%3A%2F%2Fwww.breakthroughbasketball.com%2Fhubershow%2F%3Fp%3D364\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.breakthroughbasketball.com\/podcast\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/www.breakthroughbasketball.com\/podcast\/subscribe-to-podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><p><strong>Why You Should Listen?<\/strong><\/p>\n<p>In recent years, social media has grown rapidly.\u00a0 Services like Twitter, Facebook and Intagram have provided opportunities for people to speak in real time for everyone to see.\u00a0 It seems like a great idea, but unfortunately it can be costly if not used appropriately.\u00a0 \u00a0Coaches are constantly attempting to find the balance between implementing rules, bbeducating players and placing restrictions on usage during the season.\u00a0 \u00a0This year, Dabo Swinney banned all Clemson football players from using social media during the season.\u00a0 It has worked out really well for them, but that is not the best option for every program.<\/p>\n<p>All of this can be a daunting task for coaches that didn\u2019t grow up with the technology of today.\u00a0 I can completely understand because I didn\u2019t get a computer until I was 20 years old.\u00a0 Today, kids are getting laptop computers at the age of 10.\u00a0 So what should a coach do to make social media a benefit instead of a detriment to their program?<\/p>\n<p>We brought in social media expert Alex Cervasio, with CVAS Consulting, to build out a plan that will assist coaches, parents and players to maximize the benefits of social media usage.\u00a0 Alex has setup social media strategies for Billy Donovan, George Raveling, Kevin Eastman and many others.\u00a0 He is sought out by the top coaches and leaders within the basketball community.<\/p>\n<p><a href=\"https:\/\/www.breakthroughbasketball.com\/podcast\/16\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-365\" src=\"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-content\/uploads\/2015\/12\/alexcervasio-georgeraveling.jpg\" alt=\"alexcervasio-georgeraveling\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-content\/uploads\/2015\/12\/alexcervasio-georgeraveling.jpg 600w, https:\/\/www.breakthroughbasketball.com\/podcast\/wp-content\/uploads\/2015\/12\/alexcervasio-georgeraveling-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>In this Podcast, Alex goes over how you can build an online presence with the proper social media strategy.\u00a0 This can be done even if you are working on a limited budget.\u00a0 He gives simple strategies to educate student-athletes on social media usage that will help protect the program\u2019s culture.\u00a0 He educates parents as well how to instill good habits at young ages within the home.\u00a0 There is so much great information throughout his interview.\u00a0 Our hope is this podcast will help coaches, parents and players use social media in a constructive way!<\/p>\n<p>Enjoy this episode of The Jim Huber Show!<\/p>\n<p><strong>What You will Hear In This Podcast<\/strong><\/p>\n<ul>\n<li>0:22- Who is Alex Cervasio<\/li>\n<li>0:32- The Importance of Talking to Kids Where They are at Today<\/li>\n<li>2:08- John Calipari the King of Social Media<\/li>\n<li>3:33- Coaches Need to Realize that Different Departments have Different Goals<\/li>\n<li>4:09- Social Media Tools to use to be Efficient in Posting Information Online<\/li>\n<li>6:10- The Services that Alex Provides to Help Coaches Online Presence<\/li>\n<li>7:13- How Can a Coach Gain an Advantage with Recruiting on Social Media<\/li>\n<li>8:32- With a Limited Budget Anyone can Setup an Online Presence<\/li>\n<li>8:55- Website Design and Management can go a long way in Recruiting and Getting a Better Job<\/li>\n<li>10:03- What Social Media Rules Should Coaches put in Place for their Program<\/li>\n<li>11:02- Kids Need to be Taught how to Learn from Social Media<\/li>\n<li>11:30- Who Should Kids Follow on Social Media<\/li>\n<li>12:32- Who Should Coaches Follow on Social Media<\/li>\n<li>13:11- Techniques to Implement to Educate Kids on how to use Social Media<\/li>\n<li>14:40- Ohio State Football Example of not Reacting to Games on Twitter<\/li>\n<li>16:05- How to use Social Media in Promoting Events<\/li>\n<li>16:55- Realizing that you can\u2019t Take Back What you put out on Social Media<\/li>\n<li>17:32- Loss of Scholarships and Jobs due to Ignorant Posts on Social Media<\/li>\n<li>18:28- Ways Coaches can Follow Players&#8217; Activity on Social Media<\/li>\n<li>19:26- What Parents can do to Prepare their Children to use Social Media Properly<\/li>\n<li>21:15- Best ways to Contact Alex Cervasio<\/li>\n<li>21:55- The Trifecta with Alex Cervasio\n<ul>\n<li>Movie: \u201cEmpire Strikes Back\u201d<\/li>\n<li>Book: <a href=\"http:\/\/www.amazon.com\/Never-Eat-Alone-Expanded-Updated\/dp\/0385346654\">You Will Never Eat Alone by Keith Ferrazzi<\/a> \u201cTeaches you to realize that something positive can come from every possible moment you have with people. You could meet your mentor, the love of your life, someone that is going to hire you, etc. Every interaction there is potential for growth and it is a new opportunity.\u201d<\/li>\n<li>Best Piece of Advice: \u201cIf you are not going to do it, don\u2019t expect someone else to do it for you. If you are going to create tomorrow you have to do it on your own.\u00a0 Don\u2019t be afraid to fail.\u00a0 If you are going to fail, fail forward.\u00a0 The little failures will be learning opportunities tomorrow.\u00a0 Fail Hard, Fail Often, but make sure you Learn from it and move on.\u00a0 Take the failures and turn them into future successes.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"line-height: 16.35pt;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Follow on Twitter: <a href=\"https:\/\/twitter.com\/cvas\">@cvas<\/a><\/span><\/p>\n<p style=\"line-height: 16.35pt;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">View CVAS Consulting services at <a href=\"http:\/\/www.cvasconsulting.com\">www.cvasconsulting.com<\/a> <\/span><\/p>\n<p style=\"line-height: 16.35pt;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Contact Alex Cervasio at <a href=\"http:\/\/alex@cvasconsulting.com\">alex@cvasconsulting.com<\/a><\/span><\/p>\n<p><span style=\"font-family: 'Georgia','serif'; color: #333333;\">I&#8217;d love to know your thoughts after you check out the interview. What resonated? What did you learn?<\/span><\/p>\n<p style=\"line-height: 16.35pt;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Hit me up<span class=\"apple-converted-space\">\u00a0<\/span><\/span><a href=\"https:\/\/twitter.com\/JimHuberShow\"><span style=\"font-family: 'Georgia','serif';\">@jimhubershow<\/span><\/a><span class=\"apple-converted-space\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">\u00a0<\/span><\/span><span style=\"font-family: 'Georgia','serif'; color: #333333;\">or reply back to this email<\/span><\/p>\n<p style=\"line-height: 16.35pt;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Remember: \u201cLet\u2019s Make The World Better Through Sports\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why You Should Listen? In recent years, social media has grown rapidly.\u00a0 Services like Twitter, Facebook and Intagram have provided opportunities for people to speak in real time for everyone to see.\u00a0 It seems like a great idea, but unfortunately it can be costly if not used appropriately.\u00a0 \u00a0Coaches are constantly attempting to find the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/posts\/364"}],"collection":[{"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":5,"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/posts\/364\/revisions\/397"}],"wp:attachment":[{"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breakthroughbasketball.com\/podcast\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}